In civilisations across the world, Man has traditionally taken the utmost time and effort to perfect his tools – and none more than his weapons.
Legends abound of great warriors with weapons with magical powers. Bows, arrows, and swords were fashioned by craftsmen who took immense pride in their handiwork. The engravings on many swords were designed not only to bring luck to their bearers but also give the utmost respect to their victims.
Hunters too have traditionally shown that respect to their quarry, and their implements, from the intricately engraved shotguns of James Purdey and Holland & Holland to the more understated but classically functional fishing reels of Reuben Heaton, Hardy Bros., Walter Dingley, and J.W. Young, all bear witness to the care and craftsmanship that warrant their worth to their owners.
We at DoctorFly Classic English Fishing feel that today’s reliance on technology to mass produce computer designed rods and reels, manufactured down to a cost rather than up to a standard, has taken some of the soul and respect out of our sport.
We are in the process of developing a range of classic, traditionally styled fishing tackle, designed and made by English craftsmen – who, as experienced fishermen, can add that special element to their work.

This site will be updated when the products become available, so please bookmark it now.

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