Having graduated in Business Studies, Media Grand's founder, Andy Lisle, started his career in the late 1960s in the media department of London advertising agency Colman Prentis and Varley.
Here he not only learned the intricacies of media planning and buying, eventually running a number of major FMCG, utility and government accounts, but also how the various disciplines of advertising come together, within the environment of a full-service agency, to produce the best campaigns.

In 1975, he moved to cinema business Pearl & Dean, where he progressed to become Sales Director, responsible for both the sales and marketing functions of the company, and, as an officer of the Cinema Advertising Association, the marketing of the UK cinema advertising medium. He was also able to use his broad experience to advise advertisers and their agencies on the best ways to use the medium, and to help train future professionals in courses run by the Advertising Association and the Media Circle.

At that time, Pearl and Dean were owned by MAI plc, and his next move was into a general management role in poster contractor Mills & Allen, a sister company within the group. During this time, he directed all operations, and the development of all new sites, over a swathe of the country covering the Midlands, Anglia, South West and Welsh ITV areas through two regional offices and six depots.
After a reorganisation following the acquisition of London & Provincial Posters, he returned to a customer related role, working alongside the London sales force, liaising directly with major advertisers.

In 1992, after M&A had been sold into the French group Avenir Havas Media (later to be taken over by JC Decaux), Andy left to found Outdoor Grand Limited, a company advising advertisers on the development of outdoor advertising sites on their own properties.
After nine years, in 2001, the company’s name was changed to Media Grand Limited to reflect its broadened activities, especially those advising advertisers on the effects of different media and PR combinations.
Subsequent projects included the development of an outdoor advertising auditing resource, business plans on the introduction of new media formats, the marketing of media companies and, through that, general website development – most recently for airport companies.

He also indulges his passion for classic fishing tackle at Wm. Salter & Grandson, which has been operated by Media Grand since January 2011, and writes about angling history at DoctorFly.

Andy was elected a Fellow of the Chartered Institute of Marketing in 2005.

 

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